Therefore, it would be important to address the issues concerning DSC implementation, optimisation and development, and new-related managerial approaches to better satisfy customers. Augmented reality, Big Data, Blockchain), focus on customers/consumers, reduce intra and inter-organisational costs and create more value for organisations. Indeed, the DSC will integrate innovative technologies (e.g. Digital supply chain can be defined as the development of information systems and the adoption of innovative technologies strengthening the integration and the agility of the supply chain and thus improving customer service and sustainable performance of the organisation. Several industrial reports have introduced a digital transformation approach for supply chain in the next five years (CapGemini Citation2016 EY, Citation2016). Supply chain processes have also been greatly affected by digitalisation and it is obvious that the shift from a traditional supply chain to a digital supply chain (DSC) appears as a competitive advantage creating sustainable value for organisations. Moreover, in 2020, there are already 26 billion ‘things’ enabled with the ‘Internet of things’ (Hung Citation2017). More than 90% of internet users have already made online purchases and about 40% of companies has used sophisticated tools for big data analytics. In this new era characterised by a complex and dynamic environment and a competitive business marketplace, digitalisation has emerged as a new phenomenon that affected several aspects of life over the world.
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